About Kasi Liz
Former real estate appraiser + QC report reviewer
SEO Copywriter for real estate + small businesses
Local marketing services to show up on Google + AI
Assisting local businesses in competitive industries
Professionally photographed over 1,000 homes for real estate marketing
Founder + Lead Creative at The MLS Writer real estate copywriting team and Kasi Liz Marketing.
Kasi Liz Hyrapett, SEO copywriter, photographer, and real estate marketing strategist focused on helping REALTORS and local businesses stand out and get referrals with smart marketing strategies.
My Journey as a Real Estate Copywriter, Photographer, and Local Marketer.
It all started in 2005, working with Realtors in the Los Angeles real estate appraisal world. I was researching and writing about all kinds of homes - all day, every day. This is where my real estate marketing, photography, and writing experience started emerging.
I learned the magic of photography and copywriting for unique and persuasive real estate content, including custom listing descriptions.
Analyzing thousands of (good and bad) property descriptions and real estate photographs on the local MLS during my residential appraisal research is what it took, but I also studied the marketing strategies that successful real estate agents used during my two decades of industry experience.
In 2014 is when Kasi Liz Photography came to life, and then The MLS Writer in 2018…
My Mission is to Assist REALTORS show up better online with sharp real estate listing descriptions and standout photography.
Marketing locally can be very competitive, especially for real estate. However, my focus has also been to assist the hard-working agents stand out in their local markets with eye-catching, professional real estate photography and more.
Kasi Liz Hyrapett was mentioned on Redfin and interviewed by Business Insider. Read the article here and get in touch with my team for a local SEO marketing consultation any questions.
Call/Text Us (626) 221-2222
📍Pasadena, CA + Everywhere
Kasi Liz Hyrapett’s real estate copywriting + photography, and strategic local marketing services helps REALTORS and local brands grow.
Who is behind The MLS Writer + Kasi Liz Marketing, and what experience do they have in local + real estate marketing?
Kasi Liz runs local marketing services and The MLS Writer. With a background in real estate since 2005 as a trainee appraiser, other related work experience includes:
Former appraisal report QC reviewer
Professional real estate photography (photographed over 1,000 homes around Los Angeles, CA)
Studied professional copywriting, editing, and legal proofreading
Former licensed real estate sales agent in CA
Investor in real estate properties and long-term rentals
What industries does The MLS Writer + Kasi Liz Marketing serve?
Mainly small biz owners and real estate to help Realtors stand out with their property listings.
Where is Kasi Liz at The MLS Writer located, and what areas are served?
Pasadena, CA and serves all 50 states nationwide (except photography, which is only in the Los Angeles area).
What inspired the founder to start The MLS Writer copywriting team?
Kasi Liz first discovered a need for better marketing in real estate in 2005 when she was researching and writing about properties for appraisal reports. The MLS Writer started with photography and copywriting services for Realtors then expanded to assist creative and local brands.
FAQs
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Testimonials
FUN FACTS ABOUT KASI LIZ
Former real estate appraiser (2005-2013). Mainly wrote and reviewed appraisal reports for major lenders + AMCs.
Former REALTOR (2014).
Professionally photographed over 1,000 homes.
Visit and work from Iceland a few months out of the year.
Seattle is my hometown. Go Seahawks.
The longest train ride I've been on was 36+ hours (LA to Seattle).
My car is a stick shift - they're more fun to drive!
Call/Text (626) 221-2222
📍Pasadena, CA + Nationwide
My Marketing Approach / Framework
People crave persuasive, story-led, quick info. I combine photography, local SEO strategy, AI-search optimization, and story-driven messaging with professional copywriting to help real estate professionals, builders, designers, and local businesses get discovered online to convert more viewers into leads. The goal isn’t just rankings. It’s about visibility and persuasion.
Here's how I approach this custom framework I created:
Improve local search visibility across Google and AI search platforms
Help real estate listings and local brands stand out in competitive markets
Create fast-scannable, SEO-friendly content without sounding robotic
Use compelling visuals (photography, print marketing, etc.) and persuasive storytelling to increase engagement
Turn search traffic into inquiries, bookings, and clients
By considering the clients' goals and blending strategic local SEO with high-end real estate photography + conversion-focused messaging, I help businesses build a stronger digital presence that performs across both traditional search and emerging AI-driven discovery. Here’s how my custom framework works:
1. Curious and deep analysis of the current state of your business's online visibility, credibility, and authority.
Using my 10+ years of experience in real estate marketing and copywriting, your website and Google Business Profile will be reviewed for the fundamentals, like technical organization, proper GBP categories, clean metadata, NAP citations, general user experience, and more. I will dissect what works (and what doesn’t) in your existing copy and traditional SEO as the foundation. These traditional SEO foundations also serve as the “trust signals” that AI systems use to validate and surface your business.
2. Humanized, persuasive storytelling + location-intent, AI-SEO copywriting paired with photography.
Instead of just listing home features (bedrooms, square footage, amenities) in real estate copywriting, we craft MLS descriptions that help potential buyers see themselves living in the space... imagining mornings in the kitchen, evenings on the porch, or fun dinners in the dining area. It’s all visually portrayed with professional real estate photography by Kasi Liz. The same applies to persuasive copywriting for local business marketing to tap into both human emotion + personal connection (factors proven to drive conversions). Once the website and SEO foundations are strong, then we write content that matches the way real customers search in your area, both in typed and conversational queries (like “best realtor near me,” “who stages luxury homes in palm springs?”). This includes service-area pages that match your GBP, FAQ content designed for AI platforms, and natural-style internal linking within your website. The goal: make your business the most visible and easiest answer for local search results.
3. Increasing the chances of AI platforms to recommend your business or real estate listing, not just in traditional search results.
To earn visibility in AI-generated answers, your business must be recognized as an unmistakable entity. We'll enhance your business’s “entity signals” by optimizing your Google Business Profile, ensuring citation consistency, reinforcing your presence across reputable directories, and creating written website content that clearly defines your services, service area, and expertise. This helps AI systems confidently surface your business as a trustworthy answer in local search results. Your business authority will be understood by ChatGPT, Gemini, and other AI search platforms. This will increase your chances of being included in both AI-generated local recommendations and traditional Google/search engine results.